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If you're like many other artists, you keep encountering the same obstacles and wanting to start seeing different results.

Your time, energy and funds are precious and we can all relate to how it feels when you realize the strategy you've been using for so long, just isn't growing your core fanbase. Many independent artists still look to playlist placements and promoting singles as means of reaching financial freedom, from music. This way of thinking is what we refer to as living in the "Play-Tricks." That is when an artist lives in a simulation where streams , "plays," are what gets them paid.

Needless to say, when you're using ad budget to grow fans via "streams," the math doesn't add up. If you can get on playlists at no cost, or your fans shared your music often, then streaming royalties become more profitable (practically 100% profit at that point.) For 2023, Independent Artists Movement partnered with JCampos Entertainment are coaching the artists on our talent roster to re-center their focus from "getting streams" to "building a brand."

When you're building a brand, you tend to ask yourself better questions. As you refine your process of building an audience, you can then test your different brand theories. A long this journey, two things are guaranteed to happen:

  1. You'll solidify the message of your brand and have a deeply rooted understanding of who you are as an artist and what kind of person your audience will (do) perceive you to be.

  2. You'll improve your ability to grow and engage your target audience, with less effort and more effectiveness.

Stepping out of the play-tricks is starting to adapt a realistic approach to building a profitable music career in the modern music business, for self starters. Taking a moment to think about the long term end goal and how the current process is working towards that goal is how we're able to make decisions today to get better results tomorrow.

Follow our Facebook page for more info like this on a more frequent basis. For a professional consultation and one on one coaching session on building your brand, contact us now while the holiday rates are half off for the month of December. In just a 45 minute zoom meeting (aided with visual representations) we can provide an outline and get you set in the right direction in finding yourself as a profitable artist.

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